Pricing Policy

Pricing and Availability: The Prices and availability of the Products, offers and services provided or offered on the Website are subject to change without prior notice and at the sole discretion of the Company. The prices displayed at the Website are inclusive of goods and sales tax (“GST”), but do not include a delivery charge. For all orders under INR 399 (Indian Rupees Three Hundred and Ninety-Nine only), delivery charge of INR 40 (Indian Rupees Forty only) shall be levied. All orders above INR 399 (Indian Rupees Three Hundred and Ninety-Nine only) shall be delivered without any delivery charges. The Prices and offers in offline store and online on websites and portals other than the Website may vary from the prices displayed on the Website. All the products listed on the Site will be sold at MRP unless otherwise specified. The Discounted prices mentioned at the time of ordering be the prices charged on the date of the Purchase. Although prices of most of the products do not fluctuate on a daily basis but some of the Products Price Changes at Special Occasion and During SalemIn case the prices are higher or lower on the date of Purchase Only Shown Rates on Website same Rate are applicable. No additional charges will be collected or refunded as the case may be at the time of the delivery of the order.

INTRODUCTION

ARYUSA is a health, wellness, and fitness firm based in India. Asha Pandey and Ayush Pandey started Aryusa Herbal Private Limited in 2023 and released the ARYUSA line of toxin-free products in December of that year to make skincare routines and Healthcare a touch more fashionable while still maintaining the highest level of safety. It is a major company dedicated to improving and beautifying the lives of mothers and expectant mothers. A brand that welcomes all Mens and Womens  into a world that is healthy and safe. ARYUSA has attempted to alleviate a prevalent Indian Citizens concern through an innovative product range. 
ARYUSA delivers items that are safe by international standards and infused with the goodness of nature in a country where the majority of infant products available do not meet safety norms. They begin the process of planting and matching the order with the sapling after an order is placed on the website. They will give the specifics of the plant via email within a few days, along with the delivery of the products. You can also look up information about the tree in the section above. ARYUSA herbal is the first Asian brand to be certified as "MADE SAFE." All known poisons that are forbidden in most countries are absent from their goods. It is more than a brand,it creates items with love and attention.

TARGET MARKET

ARYUSA  is aimed towards the younger generation, millennials (generation Y),children, and those in the middle class.

TARGET MARKET SIZE

In the next three years, India's baby care market is predicted to develop at a 17 percent CAGR (Compound Annual Growth Rate). This market has been split into the following
Product Categories: Ayurvedic heath care products, Allopathic medicines, cosmetics, Nutraceuticals

Quality

ARYUSA maintains high product quality by adding value at all levels of the value chain. ARYUSA only buys raw materials from reputable and trustworthy sources. Theseraw materials are processed in tightly controlled settings to ensure excellent andconsistent product quality.

Ease of Use

ARYUSA herbal's goods are reasonably straightforward to use, and all come with a user handbook that is easy to understand and includes simple directions for product use. Customers can also call the 24-hour helpdesk to learn more about how to use the device.

Portfolio Broadness

ARYUSA herbal has a diverse product line, which allows the company to reach out to a variety of consumer segments. In addition, ARYUSA herbal's vast portfolio gives it financial strength and increases its worth.

Price

ARYUSA herbal's marketing mix focuses on a hybrid pricing strategy to get the most value out of its products. ARYUSA herbal's marketing mix includes numerous ways for pricing its products, which are outlined below

Premium Pricing

ARYUSA herbal supports good brand and product perceptions in target consumer groups, as well as a favourable quality image of ARYUSA herbal products, by adopting premium pricing for some of its product lines. ARYUSA herbal has successfully made several of its product categories unique by restricting sales and production with premium prices. As a result, there is an impression of luxury in consumer products. Premium prices give ARYUSA herbal items a sense of exclusivity and great value.

A.Psychological pricing

Because ARYUSA herbal has a variety of product lines and product groups, psychological pricing has shown to be useful, and ARYUSA has been able to successfully add additional value to its products from the perspective of customers. ARYUSA herbal can diversify its target buyer groups and expand its target audience.

B.Geographical pricing

ARYUSA herbal can best penetrate diverse regional markets by utilising geographical pricing, which also allows ARYUSA herbal to cover shipping and customs fees for offshore locations. ARYUSA herbal can also sustain consistent revenue growth by adjusting prices in different areas based on the value of the local currency.

C.Bundle pricing

ARYUSA herbal is known for using a popular package pricing strategy for various product lines. Bundle pricing encourages customers to try new things. ARYUSA herbal can reduce costs and prices by cutting marketing and distribution expenses through package pricing.